Life provides a constant flow of problems and opportunities. To innovate is a necessity for a business to survive in this environment. The innovation may be the creation of a new business, re-engineering of existing business processes, a change or learning programme, a government initiative, a new service, or a new product. Our twenty years of experience, and through listening to you, we will quickly converge on the project domain that fits your needs, design and build the solution, and carry through the implementation.

The constant thread through this very brief summary of our approach to design is people; people have knowledge, people interpret, people negotiate, people take action. We provide a learning régime that sits within the project domain and through which people gain competence in a systems approach to the design and management of product development. An approach that tames the problems of interdependencies between system components and between teams, and which provides the foundation on which to build the capability for rapid product development.

To start product development we work with you to write the story that describes the need. The system lets us widen the participation to include those who can help in the distillation of the story into requirements, calling on their knowledge, with access to relevant information from the world. The technology sorts out the capture of the information, and structured knowledge, and puts it in a "cooking pot" that allows people to participate concurrently in the development of the recipe to satisfy the need.

We will work with you and contribute in all aspects of product development from concept development through design, to production, and into marketing, promotion, business modelling, and the creation of joint ventures. This latter point, joint ventures, can be fraught with difficulties as typically 50% fail, so we can help to align strategies, create fair governance, equitable economics, and robust organisations, and put you in the 50% that succeed.