Social media marketing is considered as a powerful strategy of low-cost promotion through social media channels. Social media sites allow the sharing of opinions and customer experiences on companies, products and services. Social media websites are usually not moderated or censored and customers can critically assess products, companies and services in a positive or negative way.
Online social media involves:
Sharing: Anything can be promoted to everyone (example: DIGG)
Networking: Anyone can connect with everyone from anywhere (example: Facebook)
Publishing: Everyone can publish anything for everyone (example: Twitter)
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